Events

  • Wed
    07
    Feb
    2018
    10am-12pmThe Business Centre 265 King St Newcastle

    Do you know how to set up your Facebook page to generate interest in your business on the world's biggest social media platform? In this hands-on workshop, you’ll learn the basics of creating and managing a business page on Facebook, as well as other useful tools to get the most out of your page.

    What you'll learn

    • How to simply set-up and brand your business page
    • How to manage your business page settings, including security
    • How to build your audience (push and pull)

    Who should attend?

    All small business owners that want to grow their presence on Facebook.

    What to bring

    Your laptop which can access the internet is essential.

    Presenter

    Michael Smith is a born and bred Novacastrian has worked in the public sector for more than 25 years. For the last 4 years he worked in Marketing heading up social media for TAFE NSW – Hunter and Central Coast. In that time the overarching Facebook page grew from about 250 page followers to nearly 13,000. But that was just one page, there were many others which saw their total followers grow to well over 25,000 including many Facebook groups.

    At this workshop you will benefit from Michael’s experience managing pages and groups; training staff about the best ways to engage and become community managers; promoting customer opportunities; giving a shout out to sponsors, supporters or fans; responding to customers using Facebook Messenger and importantly, creating content plans and how to utilise images, video and live streaming to connect.

    Michael thrives on providing great customer service and the opportunity to help customers receive timely information on the platform of their choice. Big business or small business, if you feel the same way and want to take advantage of the opportunity to use Facebook to connect with your customers then there will be no shortage of takeaways for you at this workshop.

    This workshop is supported by the Australian Small Business Advisory Service (ASBAS) programme, an
    Australian Government initiative.

  • Thu
    08
    Feb
    2018
    1:00 pm – 3:30 pmBusiness Growth Centre 48 Oakdale Road Gateshead

    The hugely popular Bizruption event by NetStripes which has been inspiring thousands of small businesses and startup owners with Digital Readiness and Innovation is being brought to regional & metropolitan NSW by the new Business Connect program of the NSW Government with a aim to inspire and educate small businesses and startups in NSW.

    Technology is disrupting every industry around the globe. As business owners, how do we be the agents of change asopposed to being the victims of disruption in our industries? We believe small business owners understand their industries intimately and are in the best position to create change, innovate and grow their business.

    • You will learn and be inspired by a leading authority on digital readiness and innovation for small business.

    • What is digital readiness for small business and why is it so important.

    • Important aspects of digital readiness.

    • The six traps small businesses must avoid to achieve digital readiness.

    • The 4 steps in achieving digital engagement of your prospective customers.

    • How to build a road map to achieve digital readiness.

     

    $25 plus GST + Processing Fee

    Register 

  • Thu
    08
    Feb
    2018
    4:00 pm – 6:30 pmBusiness Growth Centre 48 Oakdale Road Gateshead

    This is a must attend workshop for every small business owner and startup. It will help you save years of messing around by trial and error.

    Key Concepts Covered:

    • Importance of customer personas
    • Understanding your customers buying cycle
    • 3 ways to develop customer personas
    • Strategising based on your customer buying cycle.
    • Converting customer needs into products and services based on personas and their buying cycle.

    This is a 2.5 hours workshop on customer personas and buying cycle which will help small business owners and startups to understand their customers better in order to fulfil their needs.

    One of the most important success factors for any business is to understand: who our ideal customers are, understand their needs, their buying behaviour of customers, the way they buy, what they look for and how. As businesses, we can serve them and build trust and loyalty way before they start checking online for products or services.

     

    Learn what the big businesses do from one of the authorities on Small Business innovation and digital readiness, CEO of NetStripes, Dinesh De Silva, on “Succeeding online” by understanding your ‘Customer Buying Cycle & Customer Personas’.

    Join this interactive session where you can ask questions and meet other like-minded business owners and startups.

    $25 (Plus GST, Processing Fee)

    Register

  • Thu
    08
    Feb
    2018
    4pm-6.30pmBusiness Growth Centre 48 Oakdale Road Gateshead

    This is a must attend workshop for every small business owner and startup. It will help you save years of messing around by trial and error.

    Key Concepts Covered:

    • Importance of customer personas
    • Understanding your customers buying cycle
    • 3 ways to develop customer personas
    • Strategising based on your customer buying cycle.
    • Converting customer needs into products and services based on personas and their buying cycle.

    This is a 2.5 hours workshop on customer personas and buying cycle which will help small business owners and startups to understand their customers better in order to fulfil their needs.

    One of the most important success factors for any business is to understand: who our ideal customers are, understand their needs, their buying behaviour of customers, the way they buy, what they look for and how. As businesses, we can serve them and build trust and loyalty way before they start checking online for products or services.

    Learn what the big businesses do from one of the authorities on Small Business innovation and digital readiness, CEO of NetStripes, Dinesh De Silva, on “Succeeding online” by understanding your ‘Customer Buying Cycle & Customer Personas’.

    Join this interactive session where you can ask questions and meet other like-minded business owners and startups.

    KEY NOTE PRESENTER

    Dinesh is the founder & CEO of NetStripes

  • Fri
    09
    Feb
    2018
    10:00 am – 1:00 pmMerewether Surf Club Watkins St & John Parade Merewether

    At this Social Media “Half Day” Workshop you will:

    • develop your social media strategy
    • develop your social media guidelines
    • have a plan to respond to negative comments
    • learn about Facebook Live videos
    • LinkedIn publishing
    • Instagram posts
    • PR & Influencer outreach
    • get 1-on-1 feedback from Adam Franklin

    Here's a reader response that sparked the idea for this workshop:

    "I've reached the conclusion that I need deadlines, and want flesh & bone trainers. As great as your online course is, I want it in a classroom with flesh & bone people sitting next to me."

    So this will be a "doing" day but not a "technical" workshop. What I mean by this is it's for non-techies, like me and you. We'll get the high level and important content created, and then I'll help you delegate the techincal tasks to your team. And if you dont have a team I recommend using Automation Agency who can do all these niggly techie tasks for you!

    I propose teaching you what you need to do in-person AND we'll actually DO IT in the workshop. I'll teach you but most importantly I'll be there to give feedback and help you get it DONE on the day.

    Register $57

  • Fri
    09
    Feb
    2018
    11:00 am – 1:30 pm Business Growth Centre 48 Oakdale Road Gateshead

    Ideal for business who are serious about growing their customer base using some of the most innovative and affordable techniques available through technology.

    Key Concepts Covered

    • What is growth hacking and why it is must for every small business?

    • Growth hacking strategies for small businesses

    • Growth hacking for startups

    • 5 ways to achieve viral growth

    Growth hacking is for any business who is serious about growth.

    This is a 2.5 hours workshop on Growth hacking a widely used process by successful businesses for rapid experimentation across marketing channels and multiple strategies to identify the most effective and efficient ways to grow a business. Growth hacking is a process of rapid experimentation across marketing channels and product development to identify the most effective and efficient ways to grow a business.

    The concept is based on combining marketing knowledge technology, product development and data analytics to create a system to achieve viral growth.

    We will also discuss how to get started, to decide on strategies and measure it.

    $25 plus GST (and a processing fee).

    Register 

     

  • Fri
    09
    Feb
    2018
    8:00 am – 10:30 amBusiness Growth Centre 48 Oakdale Road Gateshead

    This is for startups and established businesses who are looking for the recipe to create rapid and lasting demand for their products and services.

    Key Concept Cover:

    – Innovation principles for every business

    – 4 Priorities & 4 characteristics of the best innovators in the world

    – Design thinking & lean startup model to bulletproof your business

    – Validation board: Principles and Practice

    2.5 hours workshop to understand a very important concept for any business, established or startup on how best to become an agile and innovative business.

    You will also be introduced to validation board, which, is vital to convert your business idea into a tested product or service within a week and also remove any incorrect assumptions from your business model which can be damaging. It is based on testing assumptions businesses make and finding the wrong assumptions as fast as possible. This is so our businesses and startup ideas can succeed as quick as possible opposed to ending up with little or no success after months of hard work.

     

     

    $25 plus GST + Processing Fee

    Register 

  • Mon
    26
    Feb
    2018
    10am-12pmThe Business Centre 265 King St Newcastle

    Creating a Facebook presence is often an exciting time as you discover new ways to expand your business and reach customers. But after getting off to a quick start through reaching out to your network you discover the daily grind of growing your audience. This is where the rubber meets the road in creating and curating content to connect with your customers.

    What you'll learn

    • who your audience is
    • how to create a content calendar
    • how to schedule content
    • to create your own content
    • how to curate your page

    Who should attend?

    All small business owners that want to take their Facebook page to teh next level.

    What to bring

    Your laptop which can access the internet is essential.

    Presenter

    Michael Smith is a born and bred Novocastrian who has worked in the public sector for more than 25 years. For the last 4 years he worked in Marketing heading up social media for TAFE NSW – Hunter and Central Coast. In that time the overarching Facebook page grew from about 250 page followers to nearly 13,000. But that was just one page, there were many others which saw their total followers grow to well over 25,000 including many Facebook groups.

    At this workshop you will benefit from Michael’s experience managing pages and groups; training staff about the best ways to engage and become community managers; promoting customer opportunities; giving a shout out to sponsors, supporters or fans; responding to customers using Facebook Messenger and importantly, creating content plans and how to utilise images, video and live streaming to connect.

    Michael thrives on providing great customer service and the opportunity to help customers receive timely information on the platform of their choice. Big business or small business, if you feel the same way and want to take advantage of the opportunity to use Facebook to connect with your customers then there will be no shortage of takeaways for you at this workshop.

    This workshop is supported by the Australian Small Business Advisory Service (ASBAS) programme, an
    Australian Government initiative.

  • Tue
    27
    Feb
    2018
    4pm-6.30pmEast Cessnock Bowling Club Neath Street Cessnock

    This is a must attend workshop for every small business owner and startup. It will help you save years of messing around by trial and error.

    Key Concepts Covered:

    • Importance of customer personas
    • Understanding your customers buying cycle
    • 3 ways to develop customer personas
    • Strategising based on your customer buying cycle.
    • Converting customer needs into products and services based on personas and their buying cycle.

    This is a 2.5 hours workshop on customer personas and buying cycle which will help small business owners and startups to understand their customers better in order to fulfil their needs.

    One of the most important success factors for any business is to understand: who our ideal customers are, understand their needs, their buying behaviour of customers, the way they buy, what they look for and how. As businesses, we can serve them and build trust and loyalty way before they start checking online for products or services.

    Learn what the big businesses do from one of the authorities on Small Business innovation and digital readiness, CEO of NetStripes, Dinesh De Silva, on “Succeeding online” by understanding your ‘Customer Buying Cycle & Customer Personas’.

    Join this interactive session where you can ask questions and meet other like-minded business owners and startups.

    KEY NOTE PRESENTER

    Dinesh is the founder & CEO of NetStripes

  • Wed
    28
    Feb
    2018
    10am-12pmThe Business Centre 265 King St Newcastle

    Do you have basic understanding of Xero and would now like to learn more to better manage your accounts?

    Moving past the fundamentals delivered in A Crash Course in Xero, this workshop delves further into features to help you continue to improve efficiency and do better business. Learn about connecting with external service providers such as banks, the ATO and superannuation funds, what to report and when, integration of related systems for managing payments and invoicing, and more.

    Learning Outcomes

    • BAS preparation checklist
    • Superannuation set-up and payment via ClickSuper
    • How to process batch payments
    • Month end checklist for a clean file
    • Receiving online payments

    Who should attend?
    Anyone currently using Xero online accounting software looking to learn further features to better manage their accounts.

    Presenter

    Mel Archer, a Business Adviser at The Business Centre, Newcastle, will be the facilitator for this workshop.

    Melissa has been working with small business owners for more than 15 years, assisting them with their accounting and many other facets of business. Mel holds qualifications including Chartered Accountant and a Bachelor of Commerce, as well as many years of accounting experience.

    With a passion for small business, Melissa has helped many owners overcome the massive learning curves involved in running a successful business.

    Melissa established and operated her own accounting firm for 10 years so is more than qualified to lead you through the next stage in your learning regarding Xero.

    This workshop is supported by the Australian Small Business Advisory Service (ASBAS) programme, an
    Australian Government initiative.

  • Fri
    16
    Mar
    2018
    10am-12pmThe Business Centre 265 King St Newcastle

    Do you know how to set up your Facebook page to generate interest in your business on the world's biggest social media platform? In this hands-on workshop, you’ll learn the basics of creating and managing a business page on Facebook, as well as other useful tools to get the most out of your page.

    What you'll learn

    • How to simply set-up and brand your business page
    • How to manage your business page settings, including security
    • How to build your audience (push and pull)

    Who should attend?

    All small business owners that want to grow their presence on Facebook.

    What to bring

    Your laptop which can access the internet is essential.

    Presenter

    Michael Smith is a born and bred Novacastrian has worked in the public sector for more than 25 years. For the last 4 years he worked in Marketing heading up social media for TAFE NSW – Hunter and Central Coast. In that time the overarching Facebook page grew from about 250 page followers to nearly 13,000. But that was just one page, there were many others which saw their total followers grow to well over 25,000 including many Facebook groups.

    At this workshop you will benefit from Michael’s experience managing pages and groups; training staff about the best ways to engage and become community managers; promoting customer opportunities; giving a shout out to sponsors, supporters or fans; responding to customers using Facebook Messenger and importantly, creating content plans and how to utilise images, video and live streaming to connect.

    Michael thrives on providing great customer service and the opportunity to help customers receive timely information on the platform of their choice. Big business or small business, if you feel the same way and want to take advantage of the opportunity to use Facebook to connect with your customers then there will be no shortage of takeaways for you at this workshop.

    This workshop is supported by the Australian Small Business Advisory Service (ASBAS) programme, an
    Australian Government initiative.

  • Thu
    29
    Mar
    2018
    10am-12pmThe Business Centre 265 King St Newcastle

    Creating a Facebook presence is often an exciting time as you discover new ways to expand your business and reach customers. But after getting off to a quick start through reaching out to your network you discover the daily grind of growing your audience. This is where the rubber meets the road in creating and curating content to connect with your customers.

    What you'll learn

    • who your audience is
    • how to create a content calendar
    • how to schedule content
    • to create your own content
    • how to curate your page

    Who should attend?

    All small business owners that want to take their Facebook page to teh next level.

    What to bring

    Your laptop which can access the internet is essential.

    Presenter

    Michael Smith is a born and bred Novocastrian who has worked in the public sector for more than 25 years. For the last 4 years he worked in Marketing heading up social media for TAFE NSW – Hunter and Central Coast. In that time the overarching Facebook page grew from about 250 page followers to nearly 13,000. But that was just one page, there were many others which saw their total followers grow to well over 25,000 including many Facebook groups.

    At this workshop you will benefit from Michael’s experience managing pages and groups; training staff about the best ways to engage and become community managers; promoting customer opportunities; giving a shout out to sponsors, supporters or fans; responding to customers using Facebook Messenger and importantly, creating content plans and how to utilise images, video and live streaming to connect.

    Michael thrives on providing great customer service and the opportunity to help customers receive timely information on the platform of their choice. Big business or small business, if you feel the same way and want to take advantage of the opportunity to use Facebook to connect with your customers then there will be no shortage of takeaways for you at this workshop.

    This workshop is supported by the Australian Small Business Advisory Service (ASBAS) programme, an
    Australian Government initiative.