Event Information:

  • Thu

    Facebook Content Creation and Curation - Newcastle

    10am-12pmThe Business Centre 265 King St Newcastle

    Creating a Facebook presence is often an exciting time as you discover new ways to expand your business and reach customers. But after getting off to a quick start through reaching out to your network you discover the daily grind of growing your audience. This is where the rubber meets the road in creating and curating content to connect with your customers.

    What you'll learn

    • who your audience is
    • how to create a content calendar
    • how to schedule content
    • to create your own content
    • how to curate your page

    Who should attend?

    All small business owners that want to take their Facebook page to teh next level.

    What to bring

    Your laptop which can access the internet is essential.


    Michael Smith is a born and bred Novocastrian who has worked in the public sector for more than 25 years. For the last 4 years he worked in Marketing heading up social media for TAFE NSW – Hunter and Central Coast. In that time the overarching Facebook page grew from about 250 page followers to nearly 13,000. But that was just one page, there were many others which saw their total followers grow to well over 25,000 including many Facebook groups.

    At this workshop you will benefit from Michael’s experience managing pages and groups; training staff about the best ways to engage and become community managers; promoting customer opportunities; giving a shout out to sponsors, supporters or fans; responding to customers using Facebook Messenger and importantly, creating content plans and how to utilise images, video and live streaming to connect.

    Michael thrives on providing great customer service and the opportunity to help customers receive timely information on the platform of their choice. Big business or small business, if you feel the same way and want to take advantage of the opportunity to use Facebook to connect with your customers then there will be no shortage of takeaways for you at this workshop.

    This workshop is supported by the Australian Small Business Advisory Service (ASBAS) programme, an
    Australian Government initiative.