Industry Associations

Around Hermitage IncAround Hermitage industry associations

Founded in 1996 and originally named The Brokenback Trail, the association groups together businesses in the North Western area of Pokolbin into a Trail that customers can follow. Now known as The Around Hermitage Wine and Food Trail it incorporates over 100 businesses including cellar doors, accommodation, restaurants and attractions.

The Trail commences at the Hunter Valley’s Hermitage Road Gateway from the New England Highway, continuing along Hermitage Road, Old North Road, Sweetwater and Deasys Road and includes the western end of Broke Road and northern McDonalds Road.  We are the RED Trail! The Trail has arguably the highest concentration of 5 Star and award winning wineries and spectacular views of the Brokenback Ranges. In 2017, with multi-million dollar funding from NSW Resources for Regions, a dedicated cycleway was opened, running the length of Hermitage Road and onto Broke Road.

Around Hermitage is an active business and social neighbourhood group with over 30 social members as well as the business members, dedicated to promoting and improving lifestyle of our area and importantly having fun whilst doing so!

We welcome new members.

c/o 293 Deasys Road, Pokolbin NSW 2320 | 02 4998 7781 |


Vicci Lashmore-Smith             


Hunter Valley Wine and Tourism Association

Hunter Valley Wine and Tourism Association (HVWTA) is a ‘not-for-profit’ membership based incorporated body that works in partnership with both Cessnock City and Singleton Councils. This alliance is a union between all stakeholders that speaks with ‘one voice’ and is proactive in sourcing the required levels of funding through the appropriate Government channels.  The HVWTA is responsible for destination and wine marketing, advocacy, technical and business support for all facets of the Hunter Valley.

It is the HVWTA’s mission to be the focus of excellence within Australian wine quality and wine related tourism.  The Association is committed to working with Local

Government and members to market the destination, its unique features and its quality wines. This marketing and promotion will be directed at visitors, wine consumers at large, as well as media and trade to cultivate a sustainable local visitor economy. Five objectives underpin the role of the HVWTA:

  • To increase overnight visitation from identified target markets.
  • To increase visitor yield and dispersal across all business sectors.
  • To increase the market share and sales of Hunter Valley wine in identified target markets.
  • To protect the GI of the Hunter Valley as a premier winegrowing region.
  • To promote the education and advancement of all businesses within Hunter Valley Wine Country.

2090 Broke Road, Pokolbin NSW 2325 |Po Box 352, Cessnock, NSW 2325

02 4990 0900 | |

General Manager

Jo Thomas


Mount View Tourism AssociationMount View

Mount View |


Jenny Lewis  Mobile: 0404834675 |


Parish of Pokolbin

The Parish of Pokolbin was originally declared in the late 1800’s as part of the Robertson Land Act under which land holdings were registered in NSW and was surveyed to include portions of land at the foothills of the Brokenback Mountain range. The Parish of Pokolbin remains as part of the oldest continuous viticultural region in Australia whose decedents devoted many years to building the reputation of Pokolbin.”


The Parish of Pokolbin organisation hopes to first and foremost preserve the traditional Pokolbin area through increased awareness of its traditional geographical boundaries and also to allow businesses, whether it is food, wine, accommodation or other attractions, within the parish limits to use this as a marketing and promotional tool.  |


John Drayton                               Contact: 0408 496 218



Towns With Heart Inc

Towns With Heart (TWH) is a community based economic development organisation working primarily in the area of Kurri Kurri and surrounding villages of Abermain, Stanford Merthyr, Weston, Heddon Greta, Pelaw Main and Neath.

TWH is a vibrant community group of volunteers, passionate about delivering quality events, projects and initiatives which generate economic and social benefits, increase TWHvisitation and tourism expenditure and showcase the community’s assets.

These initiatives include:

  • Kurri Kurri Murals Project – Kurri Kurri and surrounding villages are home to the largest display of outdoor murals in mainland Australia (56 in total), which attract visitors from across Australia. For more information visit
  • Kurri Kurri Nostalgia Festival – whose motto is ‘Bringing back the good times’, features classic cars, rock n roll, dancing and 50s fashion, attracting over 35,000 people each year. It is now one of the largest festivals of its kind in Australia, recognised as a NSW tourism flagship event. For more information visit
  • Kurri Kurri Visitor Information Centre and Gift Gallery – open 7 days, providing locals and visitors with local information and insight, offering group walking or bus mural tours with local guides. For more information visit

199 Lang Street, Kurri Kurri NSW 2327 | 02 4936 1909 | |


Toby Thomas

Project Manager

Lesley Morris


Page updated 24 Jan 2018

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