Santa is bringing 80 jobs to Cessnock this Christmas


Santa is bringing jobs to Cessnock this Christmas




Choosing to shop local is always a great investment into your community. Buying local this Christmas has a direct impact on the viability of our region’s economy as well as jobs.


If local residents could consciously invest their Christmas spend towards local businesses, the combined impact of this spend could be exponential.


The Economic Development Unit at Cessnock City Council chose four sectors within the local economy and ran an economic impact scenario to demonstrate what could happen should residents be able to allocate $50 of their Christmas spend to these sectors locally.


The four sectors are those which would usually see some form of holiday spending: retail (Christmas gifts and groceries), food services (cafes and restaurants), arts and recreation (handmade goods and artisan gifts) and construction (home improvements.)


If residents ensured just $50 of their normal holiday spend made it to local businesses in these four sectors, it would have the potential to add up to 80 jobs for our local economy.


Aussies planned to spend $955 on average over the 2016 holiday season according to the Commonwealth Bank, XMAS Spending Survey. The below economic multipliers can be generated if just 20.9% of this spend could be made locally:


Jobs created and economic impact modelling in Cessnock

Jobs created and economic impact modelling in Cessnock


A small spend of $50 to a small business within our local community is an easy way to contribute to our region’s bigger picture economy according to Council’s Economic Development Manager Jane Holdsworth.


“By choosing to buy your Christmas ham from your local family owned butcher in Branxton, Cessnock, Weston or Kurri Kurri, what you are actually doing is supporting a job outcome.”


Supporting locally owned and operated businesses in our region supports business owners to provide local employment opportunities.


“When you find that one of a kind gift in Wollombi, Lovedale or Pokolbin; you are putting money back into the local economy and contributing to a vibrant and sustainable business environment.”


Ms Holdsworth said she’d like to challenge the business community to support each other this holiday season and work together to make the economic modelling done by Council a reality.


“We really need to start hammering home the message that a strong local economy with good employment prospects now and into the future does not happen in isolation or without the support of the businesses and residents within it.”


The message for local business people is clear: buy local, utilise local supply chains where possible, take advantage of the innovation and knowledge capital we have within our region.


The benefits of buying local extend to everyone, not just businesses said Ms Holdsworth.


“A little Christmas cheer spread locally this year has the potential to reverberate in impactful ways for our whole community for years to come.”



All figures and data used to conduct the economic impact assessment are based on official data sourced from the Australia Bureau of Statistics (ABS). The region-specific economic impact modelling is used that was first developed at La Trobe University, with continued development by REMPLAN.

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