Published on Dec 21, 2015

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It’s just a few sleeps until Santa embarks on his annual break and enter, drinks all your milk and raids the biscuit tin.

That also means there are just four days for businesses to get the most out of this festive season as shoppers make the final push to find that perfect stocking filler.

Here’s some tips to help boost your Christmas sales.

1.    Make buying easy.

Put together some gift packs full of top sellers to help indecisive shoppers.  Some shoppers (ahem, husbands, cough) sometimes need a little guidance when picking out gifts, and having a range of ready-to-go options front and centre helps tremendously.  Consider offering free wrapping to seal the deal.

Gift cards are also a great option for indecisive customers, so make sure you have them available.

2.    Communicate.

If you haven’t already, it’s time to make sure you are letting your customers know that you have what they’re looking for – and maybe products they didn’t even know they were looking for.

Get on your social media and share pictures of your wares.  Use trending hashtags like #Christmas and #giftideas to make your posts easily searchable.

If you have a loyalty scheme or customer email list, send them a voucher to use instore by the 24th.

3.    Don’t wait for Boxing Day to have a big sale.

Consider having a one day pre-Christmas sale, or offer big discounts on one top seller each day to get customers through the door.   This works well if you sell well-known brands or hot-ticket items you know customers are looking for.  Offering a gift with purchases over a set amount is a great way to boost your average sale value.

4.    Get it all out on the floor, including the decorations!

Forget the halls, you should deck your store with boughs of holly.  Going full-Christmas gets shoppers in the mood for gift giving.  And remember, you can’t sell stock if it’s locked away in the back room.  Get your inventory on the floor – a full store is an inviting store.

Happy shopping!

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