5 tech tips for small business

Published on Aug 20, 2019

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One in five Australian small businesses lose up to five working weeks to technology woes, new research has found.

Melbourne-based digital agency WebOracle surveyed more than 200 Australian small business operators and owners aged between 25 and 54 on the most common IT woes and the impact on their business.

More than half of those surveyed reported poor support from their IT solutions providers with a delayed response time (54.5 per cent) and lack of technical skills as the most common pain points. Business owners also appear to be frustrated by offshore call centres and the challenges of communicating with their IT team.

Despite frustrations with support services, the majority of small business owners claim to be happy with their current technology.

Here are 5 technology tips that we think are keys to a successful small business:

Embrace technology: Don’t let yourself be intimidated by the technological era. Using technology can help your company grow faster and stronger.

Employ the Cloud: The cloud will store all the information you need it to so that it is accessible from anywhere, safe no matter what, and frees up room on your servers.

Don’t underestimate email: It’s a vital part of marketing in the modern era. It’s also very cost effective and should not be ignored by your business. Make sure you get personal and have some fun with it.

Be mobile: 83% of today’s employees work remotely. Enabling your business to do the same will save you time, money and will attract the best employees in your field.

Don’t skimp on conference tools: You really can’t operate a successful business without meetings. Today’s conference tools make running a meeting from your living room just as easy as running one from the conference room.

Digital bootcamp

Advance Cessnock City is hosting a digital bootcamp in Cessnock on September 12. The bootcamp is for any business owner with a website, a social media account or that promotes products and services online.  Register upfront for $99.

The NSW Government and TAFE NSW are offering free business management, digital or financial skills training for NSW small businesses. If your business has up to 199 employees and you meet the eligibility criteria, then Skills for Business is perfect for upskilling your employees in vital business areas.