Destination NSW: Regional Flagship Events Program
The Regional Flagship Events Program identifies and supports events in regional NSW that have the potential to act as a ‘cornerstone’ or flagship tourism event for their area by attracting overnight visitation and delivering long term benefits to the region. Since it was established in 1997, the Regional Flagship Events Program has supported 271 individual events across regional NSW.
On 6 July 2016, the NSW Government announced that the Regional Flagship Events Program would be expanded to include two additional funds in addition to the existing marketing support fund. The name “Regional Flagship Events Program” will remain as the umbrella title under which the three funds will sit:
- Incubator Event Fund – supports the establishment of new events
- Flagship Event Fund – supports the marketing of emerging events to increase their profile and encourage visitation
- Event Development Fund – supports the strategic development of proven flagship events as drivers of tourism.
Find out more about the Regional Flagship Events Program.
Destination NSW: Regional Tourism Fund
The NSW Government has announced $13 million in regional tourism funding, between 2016 and 2019, to support the regional tourism industry in NSW.
Up to $4 million is available in 2016 – 2017 and $4.5 million will be available during 2017 – 2018 and 2018 – 2019. Any funds unallocated during 2016 – 2017 will be rolled into the following year’s program.
Find out more about the Regional Tourism Fund.
Destination NSW offers industry partners a broad range of opportunities to promote their products and services in domestic and international markets.
Destination NSW websites channel more than two million business leads annually to listed operators.
Find out how to connect your business and manage bookings.
To help tourism product suppliers access distribution channels Destination NSW coordinates NSW product supplier participation in trade education programs, sales missions and trade shows. Find out more about trade marketing.
Publicity offers many avenues for tourism operators to engage with travel and lifestyle media including hosting visiting media and participating in media outreach programs. Find out more about publicity opportunities.