Published on Jan 8, 2020

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Three in four Cessnock businesses intend to expand or grow in the next two years, according to a new report by Cessnock City Council.

Results of the newly released Business Capability Study, show 74% of businesses plan to employ extra staff, expand their product or service range or upgrade their assets.

“This shows we have a healthy business eco-system,” Council Acting Economic Development Manager Rhiannon Stevens said.

Not surprisingly, new businesses are generally optimistic about their future but more than 70% of established businesses also said they are overwhelmingly optimistic.

“This is really promising for the region and its future,” Ms Stevens said.

“It’s this kind of optimism that attracts new people to live, work and start other businesses in the city.”

The report, which was developed under the Advance Cessnock City partnership, was endorsed by the council last night, and will guide Council’s economic development team to make the region a better place to do business in future.

It is the result of a council survey of 713 businesses.

“We need to have a range of information in understanding who our businesses are, what they do, how many they employ, their capacity and their constraints,” Ms Stevens said.

“We will use the study as a lever to connect businesses with opportunities in response to their needs.”

Half of businesses surveyed said Cessnock was a great place to do business due to loyalty and repeat business.

Four out of five businesses were small or micro, meaning they employ 20 or less employees.

“Small and micro businesses have the greatest capacity to employ but we need to nurture them,” Ms Stevens said. “The study gives us the information we need to facilitate their growth.”

The survey covered individual business needs, capacity and optimism, as well as the potential pain points to running a small business in regional Australia.

The data provided in the study will also enable the economic development team to contact businesses to provide more impactful training and development.

Cessnock Mayor Bob Pynsent said the intel of local business owners and managers would allow governments at all levels to make smarter economic decisions.

“For successful economic development to occur, it is absolutely critical that there is a comprehensive understanding of industry and businesses, along with their capacity and needs, which this study will provide. It is a credit to the economic development team who continue to excel in these initiatives.” Cr Pynsent said.

Cessnock City Council secured matched funding for the study under the Australian Government’s Building Better Regions Fund Community Investment Stream.

Read the report here…



Cessnock City Council economic development team Rhiannon Stevens, Brad Sangster, Daniela Cooper and Kelly Lynch will use the study results to facilitate the growth of local businesses.