Business Profile

General Interest

What does it take to make it to the top of TripAdvisor’s ranking of things to do in Pokolbin?

Ask Tracy Drayton from Ivanhoe Wines and she’ll tell you it’s passion and quality, with a little help from the natural wonder of the Wine Country landscape.Ivanhoe logo

For 19 years the team at Ivanhoe Wines has been building a thriving, boutique winery in the heart of the Hunter Valley.

“We are a small business, and we do not sell our wines in bottle shops,” Tracy says.

“We have a knowledgeable and friendly team that are passionate about the Hunter Valley and passionate about delivering excellent service.

“At Ivanhoe Wines we have aged vines that produce amazing quality fruit and high quality wines visitors can enjoy while gazing over a spectacular view.”

Loyalty is rewarded at Ivanhoe Wines, with members able to take advantage of extra perks.  Local members even get the additional benefit of free delivery.

“Our wine membership is successful with a high retention rate,” Tracy says.

“Our members love receiving their wine packs regularly and enjoying wines from the Hunter.  When our members and their friends join us for a tasting in the newly refurbished members’ room, we offer complimentary gourmet cheese platters and finish the wine tasting with fresh cappuccinos.”

Tracey says the Cessnock region is a great place to do business, with the benefit of big-city amenities in a picturesque setting.

“Cessnock is a beautiful city that provides almost all of the services and facilities we require to operate.  Being in the heart of the Hunter Valley surrounded so many quality vineyards, wineries, restaurants and accommodation is a huge draw card for our business.”

As for the future, Tracey says the Ivanhoe Wines team is working on a number of exciting projects to add to the visitor experience.

Ivanhoe Email

“We are currently working on a metal grapevine sculpture in our courtyard, and have plans to renovate the building to enhance the wine experience for guests enjoying a tasting with us,” she says.

“We have an exciting development in our near future; we can’t elaborate just now but will advise as soon as we can!”

In the meantime, if you are looking for a gift for that special someone, look no further than Ivanhoe Wines’ latest innovation.

“We offer engraved, personalised wine bottles – the perfect unique gift for all occasions.  It’s a unique, memorable and most importantly enjoyable gift for birthdays, anniversaries, weddings and corporate gifts.”

Next time you’re in the Hunter, make sure to stop by Ivanhoe Wines.  Tracy and Stephen Drayton would love to invite you in for a tasting.

Ivanhoe Wines: A wine for every knight.

A: 525 Marrowbone Road Pokolbin | W: www.ivanhoewines.com.au | P: 02 4998 7325


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