‘Buy Local’ and promote local spending!

Published on Apr 24, 2018

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‘Buy Local’ and promote local spending!

We’re proud of our local businesses and what they have to offer. This July we’ll be launching a guide for all local residents that gives discounts to local businesses across the area. It’s all about locals supporting locals. If you’re a business and want to get involved like Sarah did from the Cessnock Plaza Newsagency, find out more below!


Cessnock City Council is offering its businesses the unique chance to reach 25,000 households in the region.


Local businesses are currently being asked to participate in a fresh Buy Local initiative which targets 50,000 local people in print and online.


The Buy Local initiative will create a guide book to the Cessnock City region with a difference. It is intended for locals and their visiting friends and relatives.


The Local Resident’s Free Discount and Entertainment Guide will be a useful annual publication to help residents choose local businesses first and better get to know their local business community.


Cessnock City Mayor, Councillor Bob Pynsent is excited to be able to promote all local businesses to residents.


“This is an affordable opportunity for local businesses to advertise and offer unique rewards to local residents to encourage them to spend locally.”


Businesses can choose to advertise in the booklet or put in residents only offers.


All businesses who are members of Advance Cessnock City affiliated business chambers and associations will be included in the comprehensive business directory in the guide for free with a one line listing. Advertising in the initiative has been kept at a low cost starting from $199 incl GST.


Council’s Economic Development Manager, Jane Holdsworth said this is a great opportunity for businesses.

“It’s an excellent way for businesses to build local customer relationships and generate loyalty, fostering a greater sense of pride within the community,” Ms Holdsworth said.


The guide will be launched in July 2018. Residents will be invited to collect a hard copy version from Council Customer Service Desk, local libraries or the Hunter Valley Visitor Information Centre. Residents will also be able to download their version online by postcode redemption.


Once the booklet is launched businesses will have access to fliers and online media to encourage their customers to get their hands on a guide.   Bookings close in early May. Find out how your business can participate in the Buy Local initiative and visit advancecessnock.com.au/buy-local/.


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