Type of News

There is no such thing as bad publicity

Oscar Wilde once said the only thing worse than being talked about is not being talked about.  That might be true, but what happens when a business or brand is being talked about for the wrong reasons? According to Stanford University economics professor Alan Sorensen, it depends upon how well known the brand was before…

Dealing with difficult people

Most people are nice most of the time.  Then there are the times people are not so nice.  The times when they cut us off in traffic, or skip the line at the Woollies.  The times when people are difficult. In our private lives we can make decisions about how we deal with those situations. …

Reduce deficit, not taxes urge economists

The Centre for Economic Development (CEDA) has released a report urging the government to focus on deficit reduction as its primary budget goal. CEDA National Chairman Paul McClintock AO said Deficit to balance: budget repair options outlined five scenarios to return the budget to surplus by 2018-19. “Despite promises from both major political parties to…

App-solutely fabulous!

Did you know global software and app innovation is happening right here, right now at the Lonely Goat Olive farm in Congewai? Along with his SmartSports business partners, Keith Hallett developed an app that allows budding soccer stars to track and compare their game statistics with other players from around the world. Keith answered some…

From backflips to power potato peeling: why videos go viral

It’s the Holy Grail for marketers: understanding what makes a video ad go viral. A lot of the research in this area has looked at what makes people share, since it’s assumed something goes viral because it’s sharable. But exactly what motivates a person to tell others about a video? Viral videos have four things…

Phishing

A phishing trip you don't want to go on

Cyber criminals around the world are baiting up and casting their lures in the hope of reeling in your personal details. It’s a practice called phishing. It comes in the form of an official looking email from your bank, your email or internet provider, or even your iTunes account telling you to log in and…

directors liability

Directors risk personal liability for company failure

The decision by the Adelaide Magistrates’ Court to hand down a suspended jail sentence to a company director for failing in his duties highlights the importance of understanding the obligations holding a directorship brings. The Australian Securities and Investment Commission (ASIC) brought three charges against the director “for failing to provide a Report as to…

Chinese dragon

Chasing the dragon: Chinese tourism

Record tourism numbers have been in the news a lot recently. Much focus has been on the booming Chinese sector, and indeed it is growing rapidly. More than one million Chinese tourists visited Australia last year, injecting $7.7 billion into the economy. Australian Chamber of Commerce and Industry National Tourism Council Manager Steve Whan said…

Wow

WoW, businesses chuck out profit along with waste

Cessnock has the potential to lead New South Wales in food business waste reduction according to Council’s Environment and Waste team. Environmental Waste Officer Abbie Bagnall said waste was a global problem and a key issue facing the food industry. Last year Woolworths committed to achieving zero waste by 2020. This year France passed legislation…

Taking Cessnock by the handle bars

More cycling opportunities might be on the cards for residents and visitors. Cessnock City Council is inviting public comment on the draft Cycling Strategy recently placed on exhibition. Australia has seen a significant growth in bicycle ownership and use. Australians are enjoying the convenience, enjoyment and widespread health and environmental benefits of cycling for health,…

big spenders

Hey big spenders!

Australians’ spending is growing faster than their earnings according to the latest national accounts released by the Australian Bureau of Statistics (ABS). GDP growth was up 0.6 per cent for the December quarter, bringing the annual growth rate for 2015 to 3 per cent, which was ahead of expectations. The ABS noted two main drivers…

dress

Dress for success

Does the way we dress influence the level and quality of work we can perform? New research says yes. The Wall Street Journal recently reported new findings that workers actually achieve more when they wear nicer clothes. With that in mind, it might be time to set a uniform policy in your workplace. Studies have…