Marketing

Type of News

5 tech tips for small business

One in five Australian small businesses lose up to five working weeks to technology woes, new research has found. Melbourne-based digital agency WebOracle surveyed more than 200 Australian small business operators and owners aged between 25 and 54 on the most common IT woes and the impact on their business. More than half of those…

Instagram has changed how the LIKE system works

What do Instagram changes mean for business?

Instagram has become a popular place to do business, with many retailers relying on the platform as their largest online customer engagement tool. This has also led to Influencers building followings which they then monetise through brand partnerships.     It is therefore still unsure how businesses will be affected by Instagram’s trial update in…

Dealing with negative reviews is part of getting important feedback for your business

Dealing with negative online reviews

Everyone likes to be liked. So what should you do when someone goes online to say they don’t like your business, product or customer service? How do you deal with negative online reviews?   According to a survey by Bright Local, reading a negative review stops 40% of consumers wanting to do business with your…

Here's to the good life!

Calling for Pledges – 2nd phase of ‘Here’s to the Good Life’ campaign

The Hunter Valley Wine and Tourism Alliance, including Cessnock City Council, Hunter Valley Wine & Tourism Association (HVWTA) and Singleton Council, has committed to run the ‘Here’s to the Good Life’ cooperative marketing campaign in partnership with Destination NSW (DNSW) for the next 2 years. We are now working towards the launch of the 2nd…

Map launch at the Visitor Information Centre

Official visitor map launched!

Cessnock City Mayor, Councillor Bob Pynsent launched the first edition of the Hunter Valley Wine Country Official Visitor Map, alongside local business owners at the Hunter Valley Visitor Information Centre.   The map has been developed by Council in collaboration with local businesses who feature on the map. The end result is a comprehensive, user…

Hunter Valley Airshow April 6-7, 2019

Final Call for Advertisers, Sponsors and Stall holders for the Hunter Valley Airshow April 6-7, 2019. With over 10,000 people expected to attend, the Airshow offers some of the most unique advertising and marketing opportunities of the year for local businesses. There are great deals on static signage or advertisements in the programme, as well…

Cessnock City wins digital innovation award

Cessnock City Council rates high in small business digital innovation

Cessnock City Council’s economic development team have been presented with the inaugural Netstripes Digital Innovation Advocate Award on Tuesday 19 February at the ‘Bizruption’ event held in Sydney.   The Bizruption business event is supported by the NSW Business Connect program and endorsed by the Hon Karen Andrews MP, Minister for Industry, Science and Technology….

Digital Marketing in Cessnock

Digital marketing for tourism and service industries

NetStripes are running a new digital marketing workshop in Cessnock for small businesses in March. It’s tailored specifically for the tourism and services Industries, although it does have wider appeal.   After they ran two successful Bootcamps in 2018, netStripes asked Cessnock businesses to tell them what they wanted to learn next. Many of you…

cyber crime grants

Grants for SME cyber health check

Cyber crime has become more prevalent. Even big players like Facebook and the Federal Government have been affected. But before you decide that your small business is too small to be of interest to hackers, or that you don’t do much on-line business think about the following.   Do you have a website or Facebook…

From the chambers – Digital Training

Hunter Region Business Hub will be running the first of its 2019 workshops for digital business skills next week, Tuesday 12 February, 10am-12pm. Entitled ‘make Google fall in love with your website’ it is designed to give you the skills to attract more customers to your website and ultimately to your business. The HUB will…

Who are my customers and what do they want?

An important element when starting or expanding a successful business is knowing who your customer is and what they want. Many people start or buy businesses without thinking about these key questions, let alone finding answers. If you take the time to research and define who your products or services are aimed at, then you…

Digital media training in Cessnock November 2018

Want to learn about Google Analytics, advertising on Facebook or Linkedin?

Advance Cessnock City hosted another round of the Digital Bootcamp in November. Participants learned many important aspects of operating a small business in the digital age, and importantly how to utilise digital technology and strategy for small businesses. Many said that they wanted to learn more about social media and how to use it in…