Published on Oct 8, 2018

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Grant Update

Advance Cessnock City is pleased to give you an update on the multi-million dollar signage rollout from grants Cessnock City Council received under the Building Better Regions Fund and Restart NSW. This project will significantly improve both tourism and citywide signage in our local area.

Cessnock City Mayor, Councillor Bob Pynsent welcomed the much-needed funding boost and said it’s the perfect opportunity to progress the new signage strategies Council has in place.

“Welcoming 1.5 million visitors per year, it’s no secret Hunter Valley Wine Country is a major tourist destination and the concentration of drive-visitors makes effective wayfinding and information signage a necessity.”

“Tourism is our largest employing sector and generates high economic activity across the region and it is vital we continue to support the growth of this important industry”

“I am proud of Council staff who continue to apply for and win grants which not only benefit and support our region, but the whole of the Wine Country,” added Cr Pynsent.

Many new street signs have already been installed, and the key gateway signs soon to be undertaken.

Here is an update on the progress

City Gateway Entrances

Three gateway entrances are currently out to tender for construction at Branxton, Black Hill and Brunkerville.

It is anticipated that construction work will commence at these sites very soon.

Artist impression of a Gateway sign





Black Hill


Branxton (Council is finalising investigations to secure an appropriate location (TBC).


Visitor Information Bays

Four new bays have been installed at Kearsley, Lovedale, Oakey Creek Road, and the corner of Hermitage and Broke Roads.

Two more new bays are programmed for construction at the Hunter Valley Visitor Information Centre and corner of Broke Road and Wine Country Drive.

An application has been made for further funding for Bays at Wollombi and Wilderness Road, pending a successful submission to the Regional Growth Environment and Tourism Fund (RGETF).

Precinct Signs

20 signs have been installed to identify tourist precincts including Lovedale, Around Hermitage, Pokolbin Central, Parish of Pokolbin, Mount View, Wollombi Valley.

Precinct Sign


Suburb Entry Signs

Two suburb entry signs are currently out to tender for construction at North Rothbury and Bellbird to identify provide visitor wayfinding to locations of historic interest.


Street Name Blades with Pictograms

Planning is underway for installation of street name blades with associated pictograms at key locations to aide tourist wayfinding.