Digital basic is a workshop for businesses who are at the beginning of their journey into the DIGITAL Marketing Landscape.
In this workshop you will learn…
- What is digital?
- What are digital tools and how they benefit your business?
- How to align digital needs with your business goals?
- Types of digital tools and benefits to your business
- Vendor selection guide
- How to form your customer avatar (no digital marketing should even be considered without knowing who you are targeting).
- The basic principles of a successful website
- Social Media- which platform do you choose?
- An understanding of Google and how it works
- The online customer Journey
- How to measure your digital marketing efforts
Our Digital Business Advisor