Product Innovation and Premiumisation for food and beverage producers
This workshop is designed to benefit small and medium businesses in establishing effective channels to premium markets and generate high quality and unique offerings:
- Understand consumer behaviour in premium and luxury categories
- Adapt your offering to address these consumer needs
- Build a unique, distinct and engaging brand
Presenter: The event will be facilitated by Dr Vince O’Brien, Founder and Director of Ancoeur Global and General Manager of Business Development at the Australian Wine Research Institute. Dr O’Brien will be available for 1-on-1 meetings after the event, offering guidance on innovation grant funding and further discussing brand and market opportunities.
Friday 31 May 2019 – 8:30am to 1pm
Tamburlaine Organic Wines
358 McDonalds Road
Pokolbin NSW 2320
A light lunch will be provided.
RSVP is essential and places are limited. Learn how to enhance the appeal and increase the sale of your premium products:
The workshop is a free event hosted by the Department of Industry, Innovation and Science Entrepreneurs’ Programme and is supported by CSIRO.