Mastering Pay-Per-Click (PPC) Advertising: Webinar Overview
Explore the key components of building a successful PPC advertising strategy, including keyword match types, negative keywords, and bidding tactics.
Learn to create compelling ad copy, optimize landing pages, and maximize ROI with Performance Max campaigns.
Perfect for business owners seeking a complete guide to managing PPC campaigns effectively.
What You’ll Learn:
- How to use keyword match types and minimize broad match waste
- The role of negative keywords in improving performance
- Structuring Google Ads accounts for success and optimizing bidding strategies
- Writing high-performing ad copy and designing effective landing pages
- Unlocking ROI with Performance Max campaigns
- The benefits of hiring a Google Ads specialist
The session wraps up with a live Q&A to address your specific questions.