Knowing what to say, when to say it and exactly who to say it to is crucially important in digital marketing.
This session will explore the different types of customers and unlock the best way to interact with them at all stages of the buying cycle.
In this workshop you will:
Discover the 7 types of content consumers Learn the styles of content that keep people’s attention
Develop and understanding of the Know, Like, Trust, Buy cycle
Build customer loyalty through your content
Identify enticing options
Understand the importance of your Call to Action
Presented by: Kimberlie Clare-Campbell – Digital Business Advisor with the Hunter Region Business Hub.
Essential: You must have a current ABN and less than 20 employees to qualify for this workshop.
This workshop is proudly brought to you by Hunter Region Business Hub and Australian Small Business Advisory Service’s Digital Solutions Program.