This webinar will cover key steps and best practice principles of creating an effective, successful digital strategy for online businesses, and give you the confidence to DIY and nail your digital strategy.

What we’ll cover in this webinar:

· Components of a digital strategy
· Importance of getting your business goals right
· Customer strategy: build your customer personas
· Fine tuning your product service strategy for product market fit
· Competitor Strategy: practical steps to stand apart from your competition
· Importance of brand positioning for small and medium business
· Implementing your digital strategy
· Building a strong online brand and website
· Identify key digital assets and tools required
· Identify your primary digital channels: paid and unpaid
· Build your content strategy: create a content plan

Date: Thursday 11 March 2021

Time: 4pm