A SMART digital strategy is about making wise investment choices to maximise competitive advantage, growth, profit, and value—and then implementing with discipline. But to do that, you first need to measure your financial goals and understand your customers, and their value to your business.
Join expert digital strategist Dinesh De Silva as he shares insights behind the process of goal setting for strategy, key points to avoid, what you should be doing, and how you can find your ideal customers who will help you reach your goals.
Topics of Discussion
- Escaping the traps of the wrong financial goals
- How to know without a doubt who your ideal customer is
- Calculating the LTV for your ideal customer
- The metrics you must know before you spend a dollar on marketing