The Wine Tourism and Cellar Door Grant aims to support wine and cider producers who enhance their regions’ appeal and promote wine tourism by attracting visitors.
Producers who met the eligibility criteria in the previous financial year can apply for a grant worth 29% of the notional wholesale selling price of their eligible domestic cellar door sales, up to a maximum of $100,000 (excluding GST). The total funding available under this program is capped at $10 million each financial year.