Published on Feb 27, 2018

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Hunter Valley Wine Country tourist signage rollout update


Over the coming months, visitors to Hunter Valley Wine Country will be treated to brand new tourist signage as it is rolled out through the Cessnock local government area.


The exciting project involves implementing new tourist signage including information bays, precinct and directional signage under specific grant funded programs.

Some of the signage is to be installed as part of the $16.7 million for the Broke Road and Hermitage Road and Cycleway Project. Cessnock City Council was also allocated $1.25 million in 2017 under the Building Better Regions Fund (BBRF) for a $2.5 million Hunter Valley Wine Country Tourism Signage Implementation Project.


Cessnock City Mayor, Councillor Bob Pynsent welcomed this much-needed funding boost and said it’s the perfect opportunity to progress the signage strategies Council has in place.


“Welcoming 1.5 million visitors per year, it’s no secret Hunter Valley Wine Country is a major tourist destination and the concentration of drive-visitors makes effective wayfinding and information signage a necessity.”


Works program update

At the first Advance Cessnock City business networking event in February 2018, businesses were updated on the rollout of the grant funded information bays as follows:

Caledonia Street Kearsley


Civil works complete.

Information Bay Structure – 30 April 2018.

Lovedale & Camp Roads Lovedale


Civil Works – 50% complete.

Information Bay Structure – 30 April 2018.

Oakey Creek Road Pokolbin


Civil Works – 19 February 2018.

Information Bay Structure – Expected Completion 30 April 2018.

Broke Road & Hermitage Road Pokolbin


Civil Works – 19 March 2018.

Information Bay Structure – Expected Completio

n 30 April 2018.


Future program works will commence later in 2018 including information bays at the:

  • Hunter Valley Visitor Information Centre
  • Wine Country Drive & Wilderness Road Rothbury intersection

Precinct signs to be installed:

  • Wollombi – 3 Precinct Signs
  • Mount View – 3 Precinct Signs
  • Parish of Pokolbin – 4 Precinct Signs
  • Central Pokolbin – 4 Precinct Signs
  • Lovedale – 4 Precinct Signs
  • Around Hermitage – 2 Precinct Signs (in Cessnock LGA), Singleton LGA signs already in place.



Council is currently investigating transitional approaches to existing fingerboard signage and proposed intersection signs.


The new infrastructure will also include braille and QR coding technology which will assist visitors to explore key tourist areas.


Once complete, the signage will guide visitors to, through and around the region and strengthen our position as a premier tourist destination in Australia.


“I am proud of Council staff who continue to apply for and win grants which not only benefit and support our region, but the whole of the Wine Country, which crosses LGA boundaries,” added Cr Pynsent.


For more information about the existing adopted Cessnock LGA and Hunter Valley Wine Country Signage Strategies, visit For more information on Tourism signage or the adopted signage strategies, please refer to Council’s Design Delivery Manager Katrina Kerr on  4993 4281.