Published on Jul 12, 2016

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The visitors have spoken!

The Hunter Valley Visitor Centre has been recognised for the great range of local products stocked in its gift shop.

New research released by Tourism Research Australia revealed the Hunter Valley topped the state when it comes to visitors’ likelihood to buy products in-centre.

Thirty-seven per cent of visitors reported making a purchase in a Hunter Valley visitor centre, followed by 35 per cent in Cowra and 31 per cent in Dubbo.

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The average spend was $96 in the Hunter, well above the $20 or less recorded across other centres in the state.  The highest average spend in the state was $139 at The Rocks.

Hunter Valley Visitor Centre merchandise strategy

Visitor Centre Officer Rachel Naysmith said quality and destination representation drove success at the Centre.  Products from more than 50 local suppliers are sold in the Centre.

“It is a priority for us to work with local suppliers,” Ms Naysmith said.

“It’s very rewarding for us to be able to give fantastic local businesses and artisans access to a national and international customer base of more than 100,000 people each year.”

Ms Naysmith said some of the most popular gift shop items were local olive oils, jams, condiments, lavender products, honey, handmade handbags and soaps.

“We are a region known for high-quality wines, unique artisans, local produce and experiences.  Our gift shop is representative of that,” Ms Naysmith said.

Visit the Hunter Valley Visitor Centre

There’s a lot to experience at the Hunter Valley Visitor Centre.  Browse a great range of products and talk to staff about things to do in the Valley.  Relax with a warming coffee at PK’s on Pokolbin Café or wet your whistle with a tasting at Petersons Wines.

Open seven days a week 9am-5pm Monday to Saturday and 9am to 4pm on Sunday.  Located at 455 Wine Country Drive, Pokolbin – near the Cessnock Airport.