Published on Mar 7, 2017

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Last Wednesday we hosted Ian Elliot, business expert for an exciting, engaging and humorous session on how to do marketing without money, get the most from your staff and position your business for the path to success.

Ian Elliot

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The crowd of over 100 business people from around the region listened enthusiastically as Ian reiterated stories of his professional life.

Coming from a humble trucking past we learned of his persistence to become one of Australia’s biggest advertising gurus and then short-lived retirement at 48.

Ian’s passion to creating and lending his knowledge to some of the most successful companies and boards has led to major brand developments and successes including Arnotts, VB and Model Co.

Some key messages from Ian include:

  • Always do what you say you will do
  • Get your fundamentals right – deliver true customer service
  • Check that your systems support your customer service and brand
  • Don’t just satisfy – WOW your customer
  • Find out what your customers want – don’t just push what you want to sell
  • With everything you do, go the extra mile.

Ian Elliot was brought to Cessnock by Advance Cessnock City, a partnership of Cessnock City Council and the chambers, as part of Back to Business Week an initiative of the NSW Government.

Here is what some attendees said about Ian Elliot’s presentation:

• TV Antennas - servicing $88.00• Christian satellite TV
• Digital reception• VAST satellite TV
• TV points• Foxtel points
• Large mast removal• Network cabling
• Smart TV installation• Phone/data points & repairs
• Ceiling speakers• New home installations
• Home theatre• Pre-cabling
• TV wall mounting• Maintentance & repairs
• Projector + screen installations



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