Published on Nov 25, 2019

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If each Cessnock resident spends $100 more within the Cessnock Local Government Area this Christmas, the combined impact of this spend would have the potential to add 62 jobs to our local economy. That’s the findings of economic impact modelling by Cessnock City Council’s Economic Development team.

If local residents could consciously invest their Christmas spend towards local businesses, the combined impact of this spend could be exponential. Choosing to shop local is always a great investment into your community. Buying local this Christmas has a direct impact on the viability of our region’s economy as well as jobs.

Council’s Acting Economic Development Manager Rhiannon Stevens promotes keeping dollars local and grow pride in our business community.

“We’re proud of our local businesses and what they have to offer. We want to encourage local residents to get out and about consider supporting a small business this holiday season.”

“We really need to start hammering home the message that a strong local economy with good employment prospects now and into the future does not happen in isolation or without the support of the businesses and residents within it.”

Cessnock City Council’s Economic Development team run the dedicated business portal Advance Cessnock City, which provides with up to date and local industry information, maximising opportunities to nurture local business.


Advance Cessnock City also represents a strategic partnership between Cessnock City Council and all local Chambers of Commerce and business networks across the region. The Advance Cessnock City project has been a huge success, offering an online platform and business engagement tool that is a one-stop-shop for local business and prospective businesses. It has enabled the Council to be more responsive, better engaged with business. Advance Cessnock City was also recognised as one of the nation’s top three programs at the 2018 Economic Development Awards.


If you’re an established business looking for assistance to grow your business, would like to be connected to free business advice or opportunities to upskill your staff, you might like to subscribe to the Advance Cessnock City e-news. The newsletter is distributed fortnightly to the business community via email and always profiles a local business for free. To subscribe, visit