Local businesses embrace the digital space

Published on Feb 13, 2018

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Local businesses embrace the digital space: Digital Bootcamp booked out, but there’s potential for more


Digital tools provide the means for more efficient use of time, greater marketing coverage and easier completion of administrative tasks, among other benefits. If you run a small or medium business, using the tools available on digital platforms means your time can be better spent growing your business, and enjoying the benefits of that growth.


Business Australia is currently running a small business digital taskforce. The taskforce is connecting with small businesses across Australia to discuss issues and concerns around the digital economy, and how best to engage in the competitive digital market. The NSW Government will be reporting on their findings at the end of this month.


Here in Cessnock, the NSW Government is providing a ‘Specialist in Digital Readiness to NSW’ Bootcamp which comprises of two half-day sessions for local businesses, which is now booked out.


As there has been such a high level of interest, we’re looking to run a second Digital Bootcamp later in the year and are encouraging businesses to register for the waitlist by emailing Justine.ackroyd@cessnock.nsw.gov.au and you can Download the brochure in the meantime.


This fantastic program comprises four workshops delivering business owners a significant shift in the knowledge required to run businesses using digital strategies. At $100 per person, the bootcamp represents great value education into the business environment.


Digital purchasing in Australia is rising. If you are not engaging your customers in the digital sphere, you are missing a key opportunity to get your product or service into the marketplace.


The push to get Australian small businesses active in the digital sphere means there are a ton of tools, kits, workshops and seminars available to help you find the best way to enhance your business.


Business Australia also has industry specific digital business kits here to help you get the most out of the available digital technology.


Grants to Boost Digital Readiness


The Australian Small Business Advisory Services (ASBAS) is introducing ‘Digital Solutions’ to overcome slow uptake of digital technology among small businesses. The initiative will help fund digital advisory services to deliver digital advice and training to small businesses across Australia.


Small business owners will benefit by being able to access those businesses offering specialist support and receive expert training and advice to engage in digital business. Support includes assessments of business needs, tailored digital engagement plans and support relating to websites/online sales, social media and digital marketing, small business software, online security and data privacy.


This opportunity will not only benefit small businesses looking to make their business more digitally aware, it will also benefit digital support businesses. If your business can offer a digital business advisory service, you may be eligible for a grant to boost your business.


The deadline for grant applications is 6 March 2018 5pm.


Visit Australian Small Business Advisory Services ASBAS to check your eligibility.