Published on Jun 21, 2016

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Advance Cessnock City is hosting a business networking event on Tuesday 28 June 2016 at the Hunter Valley Visitor Centre.

The event’s theme is attracting new markets.  Jimmy and Matthew from Nanna Kerr’s Kitchen and other event managers will present on the night. networking event

If you would like to attend, register your attendance and come along to meet local business people, make appointments and hear from event managers how you can get involved.

Celebrating diversity and inclusion

Two upcoming Hunter Valley Wine Country events represent a great opportunity for businesses to tap into growing markets.

Pokolbin Pride is the Hunter Valley’s first LGTBI festival.  It will be an opportunity for local businesses to explore the gay and lesbian market.

Same-sex couples generally have high disposable incomes and according to a US Gay and Lesbian Tourism Study, they “travel more, own more homes and cars, spend more on electronics, and have the largest amount of disposable income of any niche market.”

Similarly, the upcoming Hunter Valley Asian Cultural Festival will provide a draw card for domestic and international Asian visitors.  Each month the number of Chinese tourists heading to Australia increases.  Visitation topped one million last year.

Tourism Australia reports the value of the Chinese market was $8.3 billion in 2015, and anticipates the value will reach $13 billion by 2020.  The government has streamlined the visa process to make it easier for Chinese tourists to enter the country.

Read Tourism Australia’s China market profile to gain insight into Chinese visitor expectations.

Bring back a favourite

This year marked the inaugural Cessnock STOMP Festival.  Economic modelling revealed the one day event, attended by an estimated 10,000 people, brought millions to the local economy.

If you would like to see STOMP come back bigger and better next year, complete this quick survey.