Published on Sep 21, 2021

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The NSW Government has launched the next phase of its state-wide COVID-19 advertising campaign aimed at encouraging people across NSW to get vaccinated.

The ‘Let’s Do This’ campaign is designed to encourage people to get their COVID-19 vaccinations so residents can get back to doing the things they love.

Residents and businesses in the Cessnock Local Government Area have done it tough over the last 18 months and this campaign hopes to capture what we all are working towards; the importance vaccinations play in the recovery of regional NSW opening back up and our new normal.

The campaign includes regional television and newspapers, as well as radio, digital, social media and out of home advertising across NSW with material translated into 19 languages and adapted for Aboriginal media channels.

A campaign toolkit has been developed for businesses to promote the initiative. Social media tiles, videos and campaign messaging is available to download here.

COVID-19 vaccines are free for everyone in Australia regardless of Medicare or visa status. Trusted local pharmacies and GPs are now administering the vaccine. To see if you’re eligible and book visit NSW Health’s website.

According to Health NSW 50.1% of residents in the Cessnock LGA have received their first vaccine dose and 27% receiving their second dose. Data is available on

A map documenting NSW resident vaccination state-wide by home postcode and LGA is available on The page documents the latest case numbers, vaccination totals and statistics on coronavirus disease in NSW.