Published on Jun 9, 2020

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It is time to explore our own backyard with the recent easing of travel restrictions in New South Wales (NSW).

NSW regions and tourism businesses are set to receive a major boost as the government revealed NSW residents took almost two million international leisure trips worth $16.7 billion last year.

To coincide with the lifting of travel restrictions, Destination NSW has kicked off a major tourism marketing campaign, targeting NSW, VIC and ACT residents with world-class experiences to entice travellers to visit regional NSW and Sydney.

Now’s the Time to Love NSW is the next phase of NSW’s tourism recovery campaign and will run throughout June and July.

The campaign showcases NSW’s exceptional food and wines, amazing outdoor adventures and exquisite arts and culture.

To tempt holiday makers the campaign includes:

  • a new television commercial and social media video series highlighting top NSW arts, hiking, wine, family, and outdoor adventure experiences
  • local stories video series starring tourism operators inviting travellers to visit
  • a dedicated webpage showing the top 213 ways to reboot 2020 in NSW, so travellers can make the most of the 213 days that remain this year and
  • international digital advertising to keep overseas visitors dreaming of NSW

With the easing of travel restrictions there has been an interest in NSW road trips with a 125% increase in page views on in the past week.

This undoubtedly communicates the eagerness for holidaymakers to get out and explore what NSW has to offer.

Tourism businesses can get involved in the campaign by signing up to Get Connected with Destination NSW so they are featured on, which is the call to action for all marketing activity that will roll out in the coming months.

All travellers are encouraged to phone ahead to ensure operators are open and help with capacity planning and to avoid disappointment if an operator is at full capacity.

It is important that businesses and visitors follow health advice regarding physical distancing and personal hygiene.

Now’s The Time To Love NSW assets and links:
Get Connected

This clip will have you falling in love with NSW all over again!