Tourism - Accommodations - Activities - Eateries

Opportunities abound for investment in new product development and diversification of tourism experience in Hunter Valley Wine Country.

Hunter Valley Wine Country in Cessnock City is one of the highest profile food and wine destinations in Australia.  Popular with both the domestic and international markets, the City attracts over one million visitors per annum.  Wine Country has a concentration of cellar doors; restaurants and cafes; hotels, resorts and boutique accommodation; conference and meeting facilities; event venues; golf courses; specialty food and beverage producers and local providores; and galleries, boutiques and lifestyle shops.

Markets and activities identified for growth include:

  • New experiences and authentic tourism activities
  • Adventure tourism
  • Off –peak seasonal events
  • Food based and agri-tourism
  • Families activities and school holidays activation
  • Meetings, incentives, conferences and events
  • Weddings and elopements
  • The Asian market
  • Overseas student and
  • visiting friends and relatives
  • Sports tourism
  • Arts and cultural experiences
  • Grey Nomad and GLAM market (Greying Leisured Affluent Married)

Our Response, Tourism Diversification Plan for Cessnock Local Government Area

Over the past few years, there has been a shift among local governments and regional tourism organisations, from predominantly promotion to intervention in product re invigoration, and even the creation of WOW factor products. The consumer is increasingly driving tourism product development. The new depth of feedback has provided major opportunities for responsive businesses to improve their offer and rankings.

The ultimate version of product development or re invigoration is the development and establishment of Wow factor experiences – experience so distinctive that consumers’ view them as the primary motivator to visit a region – in essence a region’s iconic product.

Download the Tourism Diversification Plan for Cessnock Local Government Area below:

Economic Development Cessnock Tourism Diversification Plan Final 10 August 2020 SMA Tourism