Plan Your Event Hunter was a concept created by local business, Powerful Perceptions, to help tourism operators boost their mid-week bookings and achieve higher value visitation by attracting group events to the Hunter Valley.
The platform currently hosts around 100 vendors and has resulted in significant functions booking in the Cessnock LGA, utilising the services of local businesses and suppliers.
Cessnock City Council’s Economic development department assisted Plan Your Event Hunter in getting off the ground with a funding grant of $8,000, support in the form of introductions to interested local businesses, and assistance with professional photography for the website which were shared with all the businesses involved. This collaborative approach far extended the value delivered to the local business community.
