
Caroline Booth brings over two decades of experience in local government, specialising in economic development, destination marketing, and investment attraction. As Cessnock City Council’s Economic Development and Tourism Manager, Caroline leads strategic initiatives to stimulate sustainable growth, encourage innovation, and attract investment that enhances the liveability and economic vitality of the region.
Caroline’s deep understanding of local and regional economies is backed by a career dedicated to fostering collaborative partnerships and creating new opportunities for business, employment, education, and tourism. Her work spans across Sutherland Shire and the Hunter, including significant contributions in Maitland and Newcastle. During her six years as Tourism Marketing Officer for the City of Newcastle, Caroline was instrumental in elevating the city’s tourism profile, earning multiple regional and state awards. Notably, she received the Wendy O’Donohue Young Achiever in Tourism Award in 2005, following her recognition at the Hunter Region Tourism Awards.
With formal training in foreign direct investment attraction, Caroline also brings a global perspective to her role. She is passionate about positioning Cessnock and the wider Hunter Valley as a competitive and compelling destination for investors, visitors, and residents alike.
Caroline is committed to supporting local businesses, promoting innovation, and driving initiatives that contribute to a dynamic and resilient local economy.

Chrissy Grainger leads the delivery of economic development initiatives that drive investment, strengthen industry, and create opportunities for sustainable growth across the Cessnock region. Her work focuses on investment attraction, strategic project delivery, visitor economy development, and major event opportunities that enhance the region's economic profile and long-term prosperity.
Holding a Bachelor of Business with majors in Event Management and Tourism, Chrissy combines formal qualifications with more than a decade of experience owning and operating local service-based businesses. This firsthand business experience provides a practical understanding of the challenges and opportunities facing business owners, investors, and industry stakeholders. In her role, Chrissy works closely with government agencies, investors, regional organisations, industry leaders and local businesses to identify and facilitate opportunities that support economic growth and strengthen the region's competitive advantage. She leads economic development project delivery, investment attraction initiatives, funding and grant opportunities, and programs that support business growth, industry development and visitor economy outcomes across the Cessnock Local Government Area.
As leader of Council's Economic Development team, Chrissy is passionate about building strong partnerships, fostering investment confidence and delivering initiatives that create lasting benefits for businesses, communities and future generations. A proud local resident, she is committed to showcasing the unique strengths of the Cessnock region and helping shape a prosperous future for the community she calls home.

Lauren Higgins supports the growth and promotion of the Cessnock LGA as a dynamic and attractive place to live, work and do business. As a local resident, she brings a strong understanding of the region's strengths, opportunities and community needs, helping connect local businesses with information, programs and opportunities that support growth and resilience.
Lauren holds a Bachelor in Business with majors in International Business and Tourism Management and qualifications in Hospitality and Event Management, underpinning her practical approach to business engagement and economic development. She plays a key role in delivering Council's business engagement initiatives, coordinating business communications, and maintaining platforms that connect businesses with relevant information, updates and opportunities.
Drawing on previous experience within the Hunter Valley hospitality sector, Lauren has developed strong skills in stakeholder engagement, customer experience and relationship management. She works closely with local businesses, chambers of commerce, industry groups and community organisations to facilitate networking opportunities, capacity-building programs and business-focused events.
Lauren coordinates Council's business eNewsletter and website content, supports grants and sponsorship programs, and assists with filming applications by facilitating location opportunities, liaising with local stakeholders and promoting the region as an attractive filming destination. She is passionate about supporting local businesses and helping foster a vibrant, connected and resilient business community.
Our visitor centre staff adore our region and love providing first class visitor services to both holiday makers and locals.
The dedicated team can help provide inspiration in planning a trip, book accommodation and experiences and make personalised recommendations.
Shop hunter valley is an initiative that provides a space for local Cessnock businesses to showcase and sell their products. If you are a local maker looking for a place to sell your products, reach out to us here.

Business information is only utilised by Cessnock City Council for the purposes of economic development.
Cessnock City Council acknowledges Aboriginal people as the traditional custodians of the land on which our offices and operations are located, and we pay our respects to Elders past, present and future.
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