The practical Inbound Strategy Workshop is designed to provide visitor economy businesses with the necessary steps to develop and sell export-ready products to international visitors via the inbound travel trade.
The Inbound Strategy Workshop will suit visitor economy businesses, including accommodation, tours and activities, and visitor attractions including wineries, distilleries, breweries and farm gates that:
- Offer bookable experiences
- Have a presence in the domestic market, with at least one year of operational experience
- Are currently connected with or considering working with an online travel agent
- Are exploring opportunities in the international market
