Economic Development Officer 


Alena is a highly accomplished Economic Development Officer with a strong track record in creating economic opportunities and contributing to strategic initiatives for economic growth. She plays a pivotal role in delivering the Economic Growth Agenda, Jobs strategy, and spearheaded the research and development of the Hunter Valley Destination Management Plan 2022-2030.

With a Bachelor's degree in Social Science (Recreation & Tourism) and over 20 years of professional experience in wine and tourism marketing, Alena brings a wealth of knowledge to her role. She possesses 10 years of exceptional leadership experience, honed through her tenure at esteemed organisations such as the Hunter Valley Wine & Tourism Association and Roche Group.

Alena has consistently demonstrated her expertise in devising and executing highly successful B2C Marketing campaigns. She has a proven record of driving effective multi-channel marketing campaigns, including television commercials, online ticketing and website promotions, SEO, social media, eNewsletters, trade listings, sales to groups and corporates, and noteworthy public relations campaigns. Notably, Alena has been instrumental in conceptualising and implementing events that have had a profound positive impact on the entire Hunter Valley region, such as Snow Time in the Gardens.

With a keen aptitude for data research and analysis, Alena is proficient in leveraging this skill set to secure and manage corporate sponsorships and grants for the betterment of the local community and businesses within the Cessnock Local Government Area. Her proactive approach to acquiring funding has yielded significant results, fostering growth and development within the area.

Alena has successfully operated her own small business and generously volunteered as a Management Committee Member of Branxton Preschool for six years. Her experience in the Early Childhood Education Industry and her remarkable grant application abilities resulted in securing over $600,000 in grants, enabling the expansion of the preschool to the benefit of the Branxton community.

Alena derives immense satisfaction from assisting and guiding both new and established businesses. She is a skilled presenter, frequently delivering engaging presentations to share vital data and trends. Moreover, Alena has organised numerous familiarisations of the area, hosting visiting journalists, Travel Agents, and film crews, while also serving as a reliable contact officer for film-related activities in the region.