Creating Accessible and Inclusive Experiences
Destination NSW has created a new resource through its NSW First Program to help visitor economy businesses deliver better experiences for all travellers.
‘Quick Tips for Creating Accessible and Inclusive Experiences’ offers guidance on ensuring visitor experiences and marketing materials target the diverse physical, sensory and cognitive needs of travellers.
According to the World Health Organisation, more than a billion people globally are living with a disability, including more than 4.2 million in Australia.
A study by Wheelchair Travel found 90 per cent of travellers with disability take at least one leisure trip per year and 39 per cent travel three or more times per year, with their spend on accommodation, tours and activities being more than the average trip when compared to someone not living with disability.
‘Quick Tips for Creating Accessible and Inclusive Experiences’ is part of Destination NSW’s NSW First Program, whose purpose is to help visitor economy businesses develop, promote and sell great visitor experiences.