Up your content game by looking at some simple techniques to improve emotional connections. We explore the difference between customer ‘benefits’ and ‘experience;’ uncover Aristotle’s 4 keys to persuasive storytelling; learn the profound differences between ‘Traditionals’ and ‘NEOs;’ learn about personas as a more sophisticated approach to target markets; unpack what photos, subject matter and cropping support emotional storytelling efforts; and how emotional connection plays a key role in everything from social media to customer engagement and gives you the ‘cut-through’ you need to differentiate and grow your business in a new world of spending behaviour driven by values.

• Selling with Emotion

• The Value Proposition Canvas

• Traditionals, NEOs and Personas

• Building Peak Experiences

• Storytelling with emotion

• Photos with emotion

• Social Media with emotion

• Engagement with emotion

WHO IS THIS FOR?

• This webinar is aimed at small businesses throughout NSW, and has a capacity to host up to 50 attendees

• This webinar is for business owners who have just started a business or have an established business

• This webinar will take place on Zoom, click above to register. You will receive the Zoom link in the confirmation email

• Attending and logging into the live zoom will come out of your allocated business connect hours.

This session is provided through the Business Connect program. Business Connect is a dedicated and personalised NSW Government program that provides trusted advice to help you start, run, adapt or grow your small business.

Click here to register