Purpose has become a hot topic in the last few years!
In this 2-hour online workshop, Purpose & Brand Consultant Justin Cooper will explore why Purpose is an important part of your business strategy, how you go about defining your business Purpose and how to build Purpose into your brand identity, brand positioning, product or service offering and brand communications.
Justin believes that Purpose is the secret to success in business. When we understand why our business or brand exists, everything changes.
We become more motivated by our work, and it becomes easier to inspire and attract the people we work with (partners), and the people we work for (customers).
This interactive online workshop is designed to give you an understanding of:
– Why communicating you Purpose to your customers is important
– How Purpose drives your customer behaviour
– How you can leverage your Purpose to develop a more sustainable and successful brand/businesss
– How to start the process of identifying the Purpose of your
– The steps your need to take to integrate your Purpose into all aspects
of your business.
WHO IS THIS FOR?
This webinar is aimed at small businesses throughout NSW, and has a capacity to host up to 50 people.
This webinar is for business owners who have just started a business.
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