Welcome to a transformative webinar designed to empower small businesses. Your Marketing Plan is not just a section of your Business Plan; it’s the driving force that directs your marketing efforts to attract customers in a cost-effective manner. Join for an insightful session hosted by marketing expert Fiona Latham-Cannon, with Lisa LaMaitre moderating.
Targeted Marketing: Identify your ideal customers and discover the most cost-effective channels to reach them.
Integrated Marketing Communications (IMC): Grasp the significance of adopting an Integrated Marketing Communications approach to amplify your brand presence.
Cost-Effective Customer Acquisition: Implement your Marketing Plan strategically to attract new customers while staying within budget, avoiding ad hoc decisions.
Compelling Messaging: Maximise conversion rates by developing a compelling, consistent marketing message across all channels.
Profitable Business Viability: Ensure your marketing efforts yield a worthwhile Return on Investment (ROI), contributing to the long-term success of your business.