PR, short for public relations, can open you up to incredible opportunities. It’s an often-overlooked mode of telling your story—but when done well, effective PR can persuade others to tell your story, expose your work to a broader audience, and contribute to a positive and magnetic brand reputation.
PR isn’t marketing nor advertising—but it’s the perfect complement to them, working synchronistically to highlight your offerings, expertise, and unique flair. Importantly, it helps foster trust with your target audience by adding a layer of credibility to your communications strategy. However, for many of us, PR seems like a form of strange media magic that is reserved for big business and corporations. We’re busting this misconception (plus a bunch of others!) to help you DIY your PR and build your business.
Lillie Brown will be joined by PR extraordinaire Odette Barry of Odette & Co to explore the value of PR for small business, building a list of contacts, and how to craft a compelling pitch that will leave media hungry for more.
A 60-minute webinar with our creative industries experts (which you can access later if you want), plus lifetime access to additional resources on our website containing more resources to support your learning.
Who should sign up?
Creative and arts practitioners, freelancers, start-ups, students and arts entrepreneurs from beginners to established (International sign-ups welcome!). We also welcome curious hobbyists and people from outside the arts.
Looking for something different? Find more training opportunities here