Joint plan to grow the visitor economy goes on public exhibition

A joint destination management plan, between Cessnock City Council and Singleton Council, will go on public exhibition on 26 October for the community’s input.

The plan focuses on guiding the growth and prosperity of the visitor economies of Cessnock Local Government Area (LGA) and Singleton LGA towards 2030. The Draft Hunter Valley Destination Management Plan 2030 will support and drive the community’s vision of a sustainable and prosperous economy.

The plan provides a strategic framework to grow the region’s global appeal and thriving, dynamic, diverse and sustainable visitor economy. It incorporates input from a comprehensive and wide-ranging stakeholder engagement process.

The plan will guide actions over the next eight years to strengthen and grow the burgeoning visitor economy in a way that is sustainable and in line with the community’s expectations. It will also allow both local government areas to work together with industry, the community, and other stakeholders in a strategic and aligned way.

Cessnock City Mayor Jay Suvaal said the plan takes the Hunter Valley destination experience to a new level.

“This plan will help grow our visitor economy by focusing on key experiences our area offers,” Mayor Suvaal said.

“A prosperous visitor economy benefits the Cessnock LGA through the creation of jobs and business opportunities.

“I am encouraging the entire community to go online and take a look at the Draft Hunter Valley Destination Management Plan 2030 and to have their say.”

The plan, and Draft Hunter Valley Situational Analysis, can be viewed here from October 26 2022 and is open for submission until Wednesday 23 November 2022.

Hard copies can also be reviewed at Council’s Administration Centre and Cessnock Library until Wednesday 23 November 2022.