Published on Mar 9, 2021
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Pokolbin has been announced by Wotif.com as the top NSW destination, and second place nationally, in the Wotif 2021 Aussie Town of the Year Awards.
Now in its fourth year, Wotif’s Aussie Town of the Year awards recognise ten locations across the country for their contribution to Australian tourism. Designed to celebrate the many Australian cities, towns and regions worthy of the spotlight, the awards provide travellers with inspiration on where to go in Australia in 2021.
The 2021 Wotif Aussie Town of the Year awards are based on a data index which considers a destination’s accommodation quality, affordability and traveller satisfaction on Wotif.com from January 2020 – September 2020.
This year’s winning destinations, which NSW dominated overall, have been awarded based on their accommodation quality, affordability and traveller satisfaction. New to this year, the awards also recognise destinations that have met the changing needs of travellers over the last twelve months, by offering increased flexibility, good-value deals and appealing activities and attractions.
Commenting on the awards, Cessnock City Mayor, Councillor Bob Pynsent said it’s no surprise Pokolbin is the top destination in our state. We are home to so many amazing tourism operators who provide a first class experience, surrounded by our natural beauty.
Amy Cooper, CEO of the Hunter Valley Wine & Tourism Association added “We are delighted that Pokolbin, in the heart of Wine Country, Hunter Valley has been recognised by the awards, particularly as they recognise the positive reviews of travellers. After a challenging 2020, we congratulate the businesses who have worked so hard to adapt to the changing needs of travellers and who have offered a warm welcome to the many new visitors to our region in 2020.”