1. Prioritise Segmentation and Personalisation:
- Use segmentation for targeted communication.
- Implement triggered emails, such as cart abandonment messages.
- Leverage eRFM segmentation to identify seasonal shoppers.

2. Leverage Data Insights:
- Optimise automation programs with AI algorithms.
- Utilise predictive analytics for real-time adaptation.
- Focus on high-value customers with exclusive offers.

3. Implement Back-in-Stock Emails:
- Use dynamic content and AI for back-in-stock notifications.
- Prevent customer frustration and potential loss to competitors.

4. Focus on a Seamless Customer Experience:
- Ensure accurate tracking and delivery times.
- Clearly communicate shipping deadlines.
- Simplify the return policy and streamline the checkout process.
- Provide outstanding customer support.

5. Create a Sense of Urgency:
- Use compelling language and limited-time offers.
- Incorporate FOMO (fear of missing out) in marketing.
- Implement abandoned cart emails with adjusted timing.
- Utilise AI for real-time recommendations and engaging subject lines.