In this session, we will discuss how you can enrich the visitor experience by delivering world-class tour, attraction or accommodation experiences that showcase the culinary offering of your destination. Join a panel discussion with experts and discover how you can elevate your current offering through incredible local produce and telling the story of your destination.…

Discover the power of storytelling in just 30 minutes during your lunch break! What You will Learn: Uncover the 5 Elements of Compelling Storytelling Explore the 7 Types of Story Archetypes Learn how to craft a Complementary Founder Brand Story Learn from Daniel Milton, a seasoned marketing expert, has collaborated with a diverse range of…

Join Destination Sydney Surrounds North at the Hunter Cruise Workshop, an exciting event designed exclusively for tourism operators. Learn from presentations and panel discussions by: Presentations from Australian Cruise Line Association Eileen Gilliland Akorn (Ground Handler) Panel discussion with Akorn DNSW Port of Newcastle Networking Drinks Event highlights include presentations on: The value of the…

Struggling to come up with fresh content ideas for your blog? Spending hours researching and writing only to find that your posts aren’t gaining traction? In this interactive session, you’ll learn How to use AI and ChatGPT to generate compelling content ideas How to speed up your writing process. How to incorporate relevant keywords, crafting…

🌟 Calling all Australian Tourism Businesses! 🌟 Ignite explosive growth and stand out from the crowd with our electrifying webinar: "Make Your Business Pop!: Stand Out from the Crowd and Ignite Explosive Growth!" Get ready to revolutionize your branding, dive into the world of brand kits, and establish captivating consistency that will captivate travelers and…

As a business owner employing staff you are entitled to have an expected level of productive output. When things are going well owning a business and leading your team can bring a lot of joy. Seeing staff members grow in their roles, achieve goals, and work collaboratively is rewarding and motivating. However, from time to…

You must also celebrate and communicate your strengths. It is critical that the “uniqueness” of your business is clearly understood by customers so that your communications and promotions can cut through the clutter. This webinar will assist you to identify and succinctly articulate what sets your business apart from your competitors. Presenter: Court Sayer-Roberts. Moderator:…

Join Destination NSW and a guest presenter from the Office of Energy and Climate Change (OECC) to find out how to attract EV drivers to your destination and business. In this online session for NSW visitor economy businesses, including visitor attractions, accommodation, tour and activity providers, find out:   How being EV friendly is great for visitor…

Learn how to generate big marketing concepts that appeal to your target audience and repurpose these concepts to fill in your social media calendar. Learning Objectives: 1. Understand the difference between macro content and micro content. 2. Develop macro content planning. 3. Repurpose macro content to micro content. Learning Outcomes: 1. Understand online tools available…

Up your content game by looking at some simple techniques to improve emotional connections. We explore the difference between customer ‘benefits’ and ‘experience;’ uncover Aristotle’s 4 keys to persuasive storytelling; learn the profound differences between 'Traditionals' and 'NEOs;’ learn about personas as a more sophisticated approach to target markets; unpack what photos, subject matter and…