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How to performance manage
How to performance manage
As a business owner employing staff you are entitled to have an expected level of productive output. When things are going well owning a business and leading your team can bring a lot of joy. Seeing staff members grow in their roles, achieve goals, and work collaboratively is rewarding and motivating. However, from time to…
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Identify your sustainable competitive advantage
Identify your sustainable competitive advantage
You must also celebrate and communicate your strengths. It is critical that the “uniqueness” of your business is clearly understood by customers so that your communications and promotions can cut through the clutter. This webinar will assist you to identify and succinctly articulate what sets your business apart from your competitors. Presenter: Court Sayer-Roberts. Moderator:…
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Creating EV-friendly Road Trip Experiences
Creating EV-friendly Road Trip Experiences
Join Destination NSW and a guest presenter from the Office of Energy and Climate Change (OECC) to find out how to attract EV drivers to your destination and business. In this online session for NSW visitor economy businesses, including visitor attractions, accommodation, tour and activity providers, find out: How being EV friendly is great for visitor…
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Social media – Creating content from content
Social media – Creating content from content
Learn how to generate big marketing concepts that appeal to your target audience and repurpose these concepts to fill in your social media calendar. Learning Objectives: 1. Understand the difference between macro content and micro content. 2. Develop macro content planning. 3. Repurpose macro content to micro content. Learning Outcomes: 1. Understand online tools available…
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Emotional connection in marketing
Emotional connection in marketing
Up your content game by looking at some simple techniques to improve emotional connections. We explore the difference between customer ‘benefits’ and ‘experience;’ uncover Aristotle’s 4 keys to persuasive storytelling; learn the profound differences between 'Traditionals' and 'NEOs;’ learn about personas as a more sophisticated approach to target markets; unpack what photos, subject matter and…
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Business planning essentials
Business planning essentials
In this Business planning essentials workshop you’ll learn how to plan ahead by building a short actionable business plan to drive your business forward. A fail to plan is a plan to fail. Despite this famous saying, many small business owners are put off by an over the top planning process leaving you with a…
How to improve customer satisfaction
How to improve customer satisfaction
One of the most powerful things a small business owner can do is take time to understand the customers’ expectations. That is the first and most critical step towards achieving greater customer satisfaction. Learn how tactics and staff training can be implemented to ensure that customer expectations will be met or exceeded. Learn about the…