Learn how to generate big marketing concepts that appeal to your target audience and repurpose these concepts to fill in your social media calendar. Learning Objectives: 1. Understand the difference between macro content and micro content. 2. Develop macro content planning. 3. Repurpose macro content to micro content. Learning Outcomes: 1. Understand online tools available…

Up your content game by looking at some simple techniques to improve emotional connections. We explore the difference between customer ‘benefits’ and ‘experience;’ uncover Aristotle’s 4 keys to persuasive storytelling; learn the profound differences between 'Traditionals' and 'NEOs;’ learn about personas as a more sophisticated approach to target markets; unpack what photos, subject matter and…

In this Business planning essentials workshop you’ll learn how to plan ahead by building a short actionable business plan to drive your business forward. A fail to plan is a plan to fail. Despite this famous saying, many small business owners are put off by an over the top planning process leaving you with a…

One of the most powerful things a small business owner can do is take time to understand the customers’ expectations. That is the first and most critical step towards achieving greater customer satisfaction. Learn how tactics and staff training can be implemented to ensure that customer expectations will be met or exceeded. Learn about the…

Welcome to a transformative webinar designed to empower small businesses.  Your Marketing Plan is not just a section of your Business Plan; it's the driving force that directs your marketing efforts to attract customers in a cost-effective manner. Join for an insightful session hosted by marketing expert Fiona Latham-Cannon, with Lisa LaMaitre moderating. Learning Objectives:…

Unlock the secrets to transforming product potential into real sales with this exclusive online workshop. In today's competitive market, it's not just about selling products; it's about strategically moving them into the hands of your customers. Whether you're an established brand or a startup, understanding the dynamics of effective product marketing is crucial for staying…

Welcome to a comprehensive webinar designed to empower your business with insights into the National Disability Insurance Scheme (NDIS). Discover how your products and services can make a meaningful impact and cater to the needs of individuals with permanent and significant disabilities. Key Highlights: Understanding NDIS: Gain profound insights into the National Disability Insurance Scheme,…

🎯 In this power-packed session, our expert panel of renowned PR and marketing gurus will guide you through the secrets of dominating Google’s local search results. Discover the tried-and-tested strategies to boost your online visibility, skyrocket your rankings, and attract customers who are actively seeking your products and services! 🔍 Unleash the potential of your…

Join Destination NSW for this half-day Sell Online virtual workshop and find out how to increase bookings through online sales – both direct and indirect – by using online booking software, creating effective ATDW-Online listings, and working with online travel agents (OTAs) to grow online visibility. Who is it for?  The Sell Online virtual workshop…

Are your product prices aligned with the true value they offer to your customers? Join this exclusive webinar led by industry expert Dales Whyte, with moderation by Greg Bowers, to discover the best methods for setting prices that reflect the value of your products and services. Overview: In this insightful webinar, you'll be guided through…

As the e-commerce landscape continues to flourish, there's never been a better time for business owners to optimise their online presence. Join this insightful webinar designed for entrepreneurs selling physical products. It will equip you with the essential knowledge to enhance your online marketing and ensure you're positioned effectively in front of your potential customers.…

Whether you're embarking on your first website venture or looking to elevate your online presence, this comprehensive webinar is your key to success. Learn the essential elements that go into creating a website that not only looks great but also converts visitors into customers. From choosing the right platform to mastering the art of outsourcing,…